Chestnut Street Caterers Brand Identity

Challenge
Campus Dining Services at Drexel University was seeking a way to position their in-house catering department in a more professional and engaging manner within the highly competitive Greater Philadelphia area catering arena.

Approach
After clearly defining our client’s goals and objectives and thoroughly researching the area’s competitive catering landscape, Ideaworks began formulating the best go-to-market approach for this upstart catering entity. The resulting plan was to leverage the name of a major campus thoroughfare as an identity, while creating a collection of elegantly branded marketing materials that would definitely appeal to the group’s target audience.

Results
Not only was our client absolutely ecstatic over the final brand identity created, but they have since achieved their original goal of enhancing their image in the community and ideally positioning themselves within their target catering marketplace.