Campus Dining Meal Plan Campaign

Challenge
Sodexo Education’s Mega Group, which specializes in providing dining services for large public and private colleges and universities, was looking for a creative way to promote meal plan sales in today’s challenging economic climate.

Approach
After clearly defining our client‘s goals for this initiative, Ideaworks began formulating a campaign strategy that was not only very different for this type of product, but also clearly positioned the economic advantages of being on a campus meal plan. The resulting effort produced a multi-tier campaign that employed various cutting-edge messages and graphics to capture customers’ attention and motivate them to take the next step in obtaining a campus meal plan.

Results
Sodexo marketing representatives were thrilled with the overall campaign and have made it the standard meal plan marketing campaign for the entire group.