Campus Dining Food Trends Promotion

Challenge
Sodexo’s Campus Dining Division was seeking a new look for their resident dining food trends promotion series that would encourage trial of new menu selections while accurately portraying the featured items as new and innovative menu enhancements.

Approach
Working with our client‘s provided photography, our design team developed a number of point-of-purchase materials that would capture the attention of resident dining customers and complement the overall visual presentation of the food itself. A variety of tactical elements were utilized to convey the messaging including counter cards, theme banners, and item descriptors.

Results
The creative approach for the initial campaign proved to be so successful that Sodexo officials had Ideaworks continue further development of similar campaigns for the company’s other dining platforms.