Challenge
This dynamic but previously low-profile organization needed to reposition itself into a more widely recognized community health services provider. They also sought to create memorable positioning for the organization within the community to ultimately benefit the group during its various fund-raising endeavors.

Approach
Ideaworks worked with organization officials to create a new graphic identity along with strategic collateral for system-wide implementation. Utilizing a detailed Brand Identity Guide as the foundation of this process, Ideaworks then proceeded into the specific creation of various materials ranging from core stationery elements to informational brochures to the organization’s annual report.

Results
Not only were MFHS representatives completely satisfied with their new identity and collateral, but they also reported greater community awareness and interest in the organization and its services, including more recognition among those highly sought-after private and public donors.