TheraPoint Marketing Collateral

Challenge
This newly established intravenous medical satellite needed to build market presence while educating the public about their relatively new services and programs.

Approach
Ideaworks worked closely with both company officials as well as existing customers to develop the best strategy to meet our client’s goal of an enhanced identity and increased market recognition. The result of these efforts was an overall brand identity that was not only eye-catching and visually different, but also one that retained the vital essence of the company in order for the general public to immediately comprehend what this organization was all about.

Results
The array of marketing collateral developed for our client (including newspaper advertisements, press kits, sales brochures, and other community outreach materials) helped the company achieve its targeted market positioning, and contributed to an immediate increase in patient traffic and repeat use of the company’s services.