Piccadilly Food Court Restaurant Collateral

Challenge
This well-established southern cafeteria company wanted to extend their restaurant-quality food and service into the non-commercial foodservice market by building on the brand equity that made the company a favorite among diners of all ages.

Approach
After extensive research on the Piccadilly brand itself, and the primary reasons for its popularity among diners, Ideaworks crafted a strategy that would allow the company to address the needs of this new target market without compromising their existing brand equity. A major part of this strategy was the development of a market-driven portfolio highlighting the company’s diverse restaurant brand offerings that were perfectly suited for dining venues in colleges and universities, office buildings, and health care facilities.

Results
Client response to both the strategy and resulting materials was overwhelmingly positive, and subsequently resulted in numerous new business leads and signed contracts. In addition, the company’s position in the non-commercial market quickly went from relative obscurity to that of one of the top choices for restaurant quality dining services.